Let's walk our talk!
How to get the most out of your Natural Health Expo Experience.
Handy Hints-
Try not to eat or drink on your stand.
Stand to talk to customers.
SMILE.
Say hello to everyone: it is an invitation for them to stop and view your stand.
Decorate: Use bright but simple colours and not too many.
Use props: but keep it simple, i.e. flowers or pot plants
Theme your stand. Use clear, professional signs.
Use a backdrop, our screens are unbleached calico, you may want to drape them with something more colourful.
Drape tables to the floor. Then you can keep handbags, extra stock etc cleared out of site.
If you are selling product, display is essential. Use steps to allow different levels, these can be made simply by using a small length of wood, using tin cans or blocks to lift.
Have brouchers, business cards, etc for customers to take away with them.
Power: if you need power bring extension leads and power boxes.
Good relations with your neighbours can be very important. Introduce yourself. Keep within your site, this includes noise. Together, we are a community developing a common theme of unity. Let’s walk our talk!
Offer free samples, competitions, discount vouchers
If you have staff, have them dress the same, you’ll stand out as a team.
If your stand is going to attract ongoing clients, a statement that you are local or where your practice is located, might help
Ensure that you have everything you might possibly need. Write out a check list, see below.
Parking: Keeping car parks close to the venue free encourages the public to attend. When you’ve finished unloading please park your car a reasonable distance away.
Follow up all leads immediately after show.
Give people a reason to stop at your stand’
Items of interest
Competition
Give-aways
Great signage
Video presentation
What does your exhibit say about your business ?
Professional
Quality
Memorable/ forgettable
Messy
Welcoming
Preparation invitations
Call key target clients
Organise staff for stand
Tool box
Train staff for stand
Must be knowledgeable on everything
Enthusiastic. Fresh
Need to know how to work technology in stand.
Marketing material
Memorable, east to read
Should be at back of stand so they have to enter stand to retrieve it.
Have an enquiries pad
Follow up
Ask yourself the following questions;
Why are you exhibiting?
Who is your target audience?
What do you want to communicate?
What results do you want?
Who is your completion & where are they promoting themselves?
What is your competitive advantage?
What is your unique selling position?
Do you want a hi energy/ hi traffic area or a quieter area for your service / product.
Think about flooring lighting, walls power, storage, Eftpos, identify your ‘show stopper' piece, design stand around this
Signage, clear uncluttered, in line of sight; 30mm high for every 1m you step back
Make sure there are no Health & Safety issues like power cords or wobbly displays
Trade show check list
Someone with time & energy for post-show follow up
Toolbox
Masking tape, string, panadol, drawing pins, organiser, details, stand design plans, cello tape, power box, stanley knife, cards, contact list, , Velcro dots, pens, extension lead, spare paper, scissors, sticking plasters, safety pins, show map, time frames, eftpos
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