Exhibiting at the Natural Health Expos
Expo Dates Times & Venues:
Hamilton 27 and 28 October, 2012, 10am-5pm, Hamilton Gardens Pavilion
Cambridge 12 and 13 May, 2012, 10am-5pm, Cambridge Town Hall
Sharing food on the lawn Attractive screens dividing
All dates were correct at the time of printing and will only change in unavoidable circumstances.
Bookings are now being taken for all of the shows. Please feel free to contact us.
Hamilton Gardens Pavilion
The Natural Health Expo has been a successful Waikato event since 1996, and has recently expanded to the Bay of Plenty. Thank you for exploring its possibilities for you to present yourself to the public. Please do not hesitate to contact us with any enquiries.
Natural health is a rapidly growing industry and the Natural Health Expo promotes a broad range of healing options and healthy lifestyle values and services. These are displayed and demonstrated by practitioners, community groups and businesses. This powerful event promotes and energises the whole natural health community.
You can't get a better Marketing opportunity than face to face.
Our extensive advertising includes: Newspapers throughout the region, over the road banner (where applicable), eye catching road signs, leafleting, editorial and more. This successful scheme of advertising is well planned, co-ordinated and successful.
www.naturalhealthexpo.co.nz. Potential clients can find you easily before and after the expo via our exhibitors page. The public can be heading directly to your stand. We can also create links from our website to yours, giving you more exposure. The web site is updated regularly.
Eftpos: We provide an eftpos facility at the door from which members of the public may return to get cash out at no extra cost to them. Exhibitors benefit from spontaneous purchases.Stand prices include: chairs, screens between neighbours. (Extra screens and trestles are available for hire).
First Timers! I am happy to discuss with you how to make the most of this opportunity. There is an art to it and you can do this easily.
Let's walk our talk!
How to get the most out of your Natural Health Expo Experience.
Try not to eat or drink on your stand.
Stand to talk to customers.
Say hello to everyone: it is an invitation for them to stop and view your stand.
Decorate: Use bright but simple colours and not too many.
Use props: but keep it simple, i.e. flowers or pot plants
Theme your stand. Use clear, professional signs.
Use a backdrop, our screens are unbleached calico, you may want to drape them with something more colourful.
Drape tables to the floor. Then you can keep handbags, extra stock etc cleared out of site.
If you are selling product, display is essential. Use steps to allow different levels, these can be made simply by using a small length of wood, using tin cans or blocks to lift.
Have brouchers, business cards, etc for customers to take away with them.
Power: if you need power bring extension leads and power boxes.
Good relations with your neighbours can be very important. Introduce yourself. Keep within your site, this includes noise. Together, we are a community developing a common theme of unity. Let’s walk our talk!
Offer free samples, competitions, discount vouchers
If you have staff, have them dress the same, you’ll stand out as a team.
If your stand is going to attract ongoing clients, a statement that you are local or where your practice is located, might help
Ensure that you have everything you might possibly need. Write out a check list, see below.
Parking: Keeping car parks close to the venue free encourages the public to attend. When you’ve finished unloading please park your car a reasonable distance away.
Follow up all leads immediately after show.
Give people a reason to stop at your stand’
Items of interest
What does your exhibit say about your business ?
Call key target clients
Organise staff for stand
Train staff for stand
Must be knowledgeable on everything
Need to know how to work technology in stand.
Memorable, east to read
Should be at back of stand so they have to enter stand to retrieve it.
Have an enquiries pad
Ask yourself the following questions;
Why are you exhibiting?
Who is your target audience?
What do you want to communicate?
What results do you want?
Who is your completion & where are they promoting themselves?
What is your competitive advantage?
What is your unique selling position?
Do you want a hi energy/ hi traffic area or a quieter area for your service / product.
Think about flooring lighting, walls power, storage, Eftpos, identify your ‘show stopper' piece, design stand around this
Signage, clear uncluttered, in line of sight; 30mm high for every 1m you step back
Make sure there are no Health & Safety issues like power cords or wobbly displays
Trade show check list
Someone with time & energy for post-show follow up
Masking tape, string, panadol, drawing pins, organiser, details, stand design plans, cello tape, power box, stanley knife, cards, contact list, , Velcro dots, pens, extension lead, spare paper, scissors, sticking plasters, safety pins, show map, time frames, eftpos